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Map Your Listings!

April 19, 2019 By Tayson Rockefeller Leave a Comment

For this week’s article I wanted to talk a little bit about marketing. Specifically, listing mapping, how it works, and how it can drastically affect your listing.

I am constantly in some sort of web development phase. I monitor our own website and it’s performance, look at competitor sites, as well as listing sites like Zillow. As a refresher, your listing, and how it appears on these sites is directly linked to how your Realtor enters the data into their local MLS.

Accurately entering this data is important not only for mapping purposes, but property features. For example, if your property has a Teton view, you need to make sure that your agent checks the box under the view category that the property has a Teton view. If the data isn’t entered correctly your listing isn’t going to show up for those using specific search filters. It’s amazing how many agents don’t enter this data correctly, especially once you get into the Idaho Falls market… Sorry guys, it’s true.

Back to mapping and its importance. Just like customers using filters to look for properties, many customers (if not most) used some sort of map feature to search for real estate. Like inconsistencies with property features, it’s amazing how many real estate agents don’t properly map their (your) listings. Almost every MLS tries to map listings automatically, and there is a second step available to verify the location of each listing entry. Because we are in a rural area, many listings are either not mapped by this system at all, or mapped improperly. All of the websites that display your listing receive their data from each MLS in simple data feeds. These feeds include property features, acreage, square feet and so forth. The mapping data, however, is provided in latitude and longitude coordinates. If a listing is properly mapped, these coordinates are sent to the secondary website like Zillow. If they aren’t, a variety of things can happen, none of which are good for your listing.

The primary result for most advertising websites if coordinates are not available is to not display them on maps at all. This is the case with Zillow. The listing is still available in the “list” view, which is why you’ll see your listing come up, and many agents don’t realize the mistake they have made. The other result, which is the case on websites like mine, is that these listings are still displayed on the map, but in the wrong location. This can be a minor issue since my website tries to generate it’s own coordinates based on the address, but it can also be a major issue for listings that don’t have an address or haven’t been mapped by Google, many land listings fall under this category. These listings can show up and very odd places, Africa for example. Arguably this is better than not having it display at all, but still a pretty big issue. As we approach the sale season, it might be good to review your listing with your agent, and verify that it is being mapped properly, and that is translating properly to sites like Zillow.

Wire Fraud & Real Estate

January 21, 2019 By Tayson Rockefeller Leave a Comment

As one might imagine, fraud is a word used abundantly in the real estate industry. Here are a few examples, and how to handle them.

Wire Fraud:

Usually wire fraud is associated with email. In order for a hacker to get you to wire money to them, they’ll need to intercept and change account numbers for what would be an otherwise unassuming, planned transaction. Scenario: A hacker is monitoring a title company’s emails. The hacker sees that you plan on purchasing a property. He’s monitoring emails that have the key words “wire instruction”. He intercepts an outgoing message with the title company’s wiring instructions attached. He simply changes the numbers to reflect his bank account he previously setup with a fictitious name. You receive the instructions, and send the wire. Since wire transactions are usually instant, (the reason we like to use them) he immediately transfers or withdraws money, and it’s gone. This scenario is less likely to occur based on recent diligent efforts on behalf of these companies, but what if you received and impersonated email from your real estate agent? In almost all cases, these are honest mistakes, but they can cost the sender thousands of dollars of unrecoverable funds.

The Solution is easy. ALWAYS verbally confirm wire transfers with the recipient including the account numbers before sending any wire.

Paper Check Fraud:

Fortunately for the consumer, these cases are more typically aimed at real estate brokerages. Scenario: Thief 2 poses herself as a real estate buyer. She contacts an unassuming real estate agent and informs the agent she would like to make an all-cash offer on a property she viewed on her own the prior summer. She’s willing to offer full price, and wants to put down $10,000 of earnest money that can be refunded within 10 days to give her time to perform due diligence and inspections, which is very common. She is of course emailing using a fake name, and is working overseas, so prefers email as opposed to conversation. The real estate agent secures a contract very easily with her full price offer. She sends a fake cashier’s check in the amount of $10,000. Shortly after, she changes her mind and asks for a refund. Because she is traveling and working in Ukraine, she asks if the funds can be refunded via money transfer or wire to her account, of course setup using her fictitious name. The agent is disappointed, but she is still within her inspection time frame. He terminates the contract, and wires the money back to her. 10 days later, the bank notifies the real estate broker that the cashier’s check has bounced. Unfortunately these situations do occur, and cashier’s checks can be fraudulent as well.

There are many circumstances in which hackers and thieves can take serious advantage of consumers, the public, and even government as we have seen. It’s easy to fall into these traps, just remember, always verify. Confirm account numbers, call the bank associated with a cashier’s check, etc. Verbal communication with real institutions is absolutely key when dealing with these large transactions.

The Government Shutdown and Real Estate

December 23, 2018 By Tayson Rockefeller Leave a Comment

As we know, not ALL government agencies shut down. For example, those “non-essential” agencies, such as those needed to ensure public safety, remain open.

For most of us, government agencies related to real estate are not essential…

Rather than listing the real estate related effects of (this) a shutdown myself, I’ll leave it to the Wyoming Association of Realtors (Iam a member of both the Idaho and Wyoming Associations since I try to sell real estate in both Teton Counties).

There are three areas of concern for your business: 1) the availability of federal flood insurance under the National Flood Insurance Program, 2) delays in processing of FHA-backed mortgages, and 3) slower response times by IRS offices for tax information needed for real estate transactions.

Flood insurance

Update 12/21, 8pm ET: Flood Insurance Extended Until May 31

NFIP’s authority to sell flood insurance policies expires at midnight tonight. Should the program lapse, NFIP will not be able to sell or renew policies. Existing NFIP policies will remain in effect until their expiration date.
NAR FAQ Sheet: Flood Insurance Extension Update(link is external)

FHA programs

Under a shutdown, FHA will furlough non-essential employees. Delays are possible in loan processing and approval. Mortgages backed by secondary mortgage market companies Fannie Mae and Freddie Mac are not affected, nor are mortgages backed by the U.S. Department of Veterans Affairs.

Tax information

To the extent taxpayer information from the IRS is needed, transactions can face delays as IRS offices, subject to furloughs of non-essential employees, take longer to reply to requests.

Where are we relative to 2007?

November 1, 2018 By Tayson Rockefeller Leave a Comment

Being a real estate agent and a small-time real estate investor, not only do I closely watch localized trends, but also pay attention to National trends. I pay attention to articles about things that can impact the housing market, and I try to interpret how they will trickle down to my local market. Lately I have began seeing comparisons of home prices at the peak of our last boom compared to now, as an analytical point to understand where we are in our “expansion” cycle.

The general consensus of these articles is that we are on par with home prices in 2007. However, there are a couple of sticking points with this train of thought in my opinion.

First, this does not take inflation into account. While it has only been 10 years; with an average inflation rate of about 2.25% over the past 10 years, current prices are (arguably) about 21.75% higher than prices in 2007 according to the Bureau of Labor Statistics Consumer Price Index. I would interpret that to mean that a $100,000 home in 2007 would be $122,000 today not considering other Market factors, which these other analyses are also not considering. All things being equal, this should mean that prices are about 22% less today than they were in 2007, (assuming actual dollar amounts are similar) and that’s a big number.

Second, it does not consider difference in interest rates. Speaking in generalities, 30 year rates are about a full point less today than they were in 2007. While 1% doesn’t seem like much, if you take an average sales price of around $350,000, that can equate to $3,500 is a year in interest at the beginning stages of a loan. That’s almost $300 a month.

Third, if history repeats itself, that would indicate that we are about halfway through our expansion cycle, not at the end of the supply cycle. Based on local indicators, this would seemed accurate. Supply is still low, construction is underway. Usually the phase that follows expansion is high supply or oversupply. While construction costs seem to be keeping construction rates at bay, it wouldn’t be far-fetched to believe that things could pick up substantially and create an oversupply in two years’ time. if we aren’t careful.

In short, I truly believe that while we will experience a housing adjustment in the future, (not necessarily the near future) but also that it will not be as deep or have as much impact as the historic, most recent recession. I also believe that a recession will be followed by a period of expansion, and the thought process will repeat itself time and again as it has in the past. Until then, I’ll continue to read articles about National trends and take them with a grain of salt, then come to my own conclusions based on facts, data, historic data and my own experience despite how accurate or inaccurate they may be.

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